Patricio Ginelsa is originally from Daly City, CA, where he started making video movies with his neighborhood at the age of 13. It was John Singleton's 1992 film "Boyz N The Hood" that inspired Patricio to pursue a serious career in filmmaking at the University of Southern California where he graduated with a BA in cinema production. During college, Patricio worked part-time as a segment writer for an American-based Filipino show called "Pinoy Pa Rin" interviewing Filipino community leaders and celebrities.
After secure jobs at Paramount Pictures and Columbia Tri-Star,
Patricio has chosen the starving "indie" filmmaker route. Starting as
a production intern, Patricio became the Associate Producer of the award-winning
film "the Debut". It is here that
he assisted in its theatrical self-distribution all over the country, driving
his car cross-country and outreaching to the Filipino community. Patricio
also served as supervising producer of its DVD
special features. He wrote and directed the feature-length video movie "LUMPIA"
(2003 Hawaii International Film Festival, 2004 Toronto ReelWorld) which received
a rave review from Variety.
Aside from the Black Eyed Peas, Patricio has directed music videos for the PACIFICS
("Especialty") and InnerVoices
("U Don't Have 2 Worry",
continues to develop other projects under Kid Heroes Productions while residing
in the Los Angeles area